Whether you’re a global organization or a neighborhood nonprofit, managing any brand has its challenges—especially if you have multiple programs. It’s a job that requires you to strike a delicate balance between consistency and creativity. And there’s no one right way to do it, which can make the whole effort feel downright daunting.

In this informal session, you’ll hear Justin’s take on:

• Penn’s goals when switching to a visual brand hierarchy and whether it’s working.
  
• The best thing about having a very narrow visual brand structure.
• The most frustrating thing about having a very narrow visual brand structure.
  
• How he handles rule breakers.
• How he manages design when multiple logos are required.